From an article in Techtalk:
Walking with ‘things in your ears’ is very common these days. This in contrast to 10 years ago, when Engbert Wilmink decided to start developing ‘smart’ hearing protection. Now his company Dynamic Ear Company is the global market leader in the field of acoustic filters.
And Dynamic Ear keeps developing very special ‘things for your ears’: from hearing protection against a limited exposure to noise till hearing protection that excludes all noises and hearing protection which makes it possible to keep having conversations in an environment full of different sounds.
And hearing protection is very important, states Engbert Wilmink: “We must prevent the younger generations from developing hearing damage or deafness from an early age. We’d like to let them enjoy music without damaging their hearing.”